Making (New Years) Resolutions Work

February 1, 2013

February is notorious for “resolution failure,” just ask any gym, weight-loss program, or smoking cessation program staff. That makes this the perfect time to consider how to make your resolutions successful.

If you are a regular reader of this column, you may recall that I recently wrote that I assign the making of a pledge in my professional practice course at Emily Carr University of Art and Design. A pledge is a resolution, and I am revisiting that topic for several reasons:

  1. Many of my students develop, as their final assignment, a proposal for an exhibition that includes their own work plus the work of at least two other artists. In December, two former students who pledged to make their proposal become a reality wrote to say they had succeeded.
  2. When I last wrote about pledges/resolutions, I feel that I did not place enough emphasis on “disclosure.”
  3. I want to invite you to see the outcome of a disclosed pledge I made last year.

So many artists want to be exhibited and they work hard to that end developing inventory, but their artist statements and their approach to obtaining the exhibition experience they desire is often misguided. Artists who have no or very limited exhibition history can impress exhibit gatekeepers by doing two critical things:

  1. An artist with limited or no experience should only rarely (read: never) propose a solo exhibition. Proposing your work as part of a group show dramatically increases your chances of success.
  2. Develop an impressive and compelling thesis (artist statement) for your show, and use all resources possible to vet it and make it irresistible.

The most important part of my students’ assignment to propose a group exhibition that includes their own work is their collective artist statement. An exhibition shines when good work is contextualized by an artist statement that makes you itch to see the work or reveals insights that profoundly impress you.

I mention all this because a resolution to have a show is incomplete and bound to fail. There is no investment in a self-promise to have a show. If, however, you follow my suggestion above, you will immediately involve other artists to exhibit and other people to develop and test the perfect artist statement and all these compatriots will keep you focused and moving forward. Your resolution will not fail in February or ever thereafter.

Currently there is a lot of competition for available opportunities in the art world, so if you are inclined to make a career-related resolution, be sure to take time to craft one that is truly achievable. Test it with peers to ensure that it is as compelling to others as it is to you and the other participants.

It is this involvement with others that leads to my second point: disclosure. Telling your friends and colleagues, writing on your wall on Facebook, or Tweeting about your (carefully developed) goals is a vital part of a successful resolution or pledge. Your friends provide support, direction, encouragement, and reward.

Resolutions or pledges that are not shared are secrets and easy to abandon. But disclosed resolutions are far more successful. Whereas it takes a lot of time and hard work to find the right artists with whom to exhibit and together develop a compelling artist statement, it is easy to disclose. All you have to do is make a few calls, write a post, or contact a few friends.

So if you made resolutions last month that you really want to happen, I suggest that you revisit them, express them in a seductive or provocative way that lures us into your inquiry or exploration, and then declare your ambition to friends and or professional peers — whomever will provide the most encouragement.

Finally, let me reinforce this methodology by saying, “I walk the walk.” In April 2010, I raised $18,000 for my favourite charity (pal Vancouver, a subsidized residence for qualifying performing arts veterans) and, in the flush of that success, I pledged to raise a similar amount by April 2013. Unable to think of a new and rewarding way to raise funds, my buddy Dwight challenged me to accept a creative challenge that he was certain I could do, but I had serious life-long doubt about my capacity to fulfill.

He wanted me to write a script about a subject of my passion and, believe me, I have wished all my life that I could do that. But no matter how many times I tried I felt my work was no good and the more I failed, the more convinced I was that I would never achieve my greatest dream.

So, buoyed by Dwight’s faith in me, I wrote to the charity pledging (or resolving) to deliver a script for production in the stunning little intimate pal Vancouver Theatre. I pledged to pay all the costs of production and that they could have 100% of the gross ticket revenue.

April 18, my show, Knock Knock, will open. There are only five performances in a very small venue, but I sincerely hope that you will come to see it. It stars Arts Club alumni Warren Kimmel and Susan Anderson, two incredibly talented actor/singers who will bring my musical story to life. Three remarkable Vancouver composers have contributed the score; I have written the lyrics as well as the script, and I have a role onstage. (Deep breath!)

Tickets are available online at www.brownpapertickets.com. Just type Knock Knock into their search engine on their homepage and you’ll see dates and prices. You can print your tickets on your computer at home and bring them to the theatre. It’s easy as pie.

I hope I see you there!

Chris Tyrell Loranger is the author of Artist Survival Skills and Making It!, an arts writer and educator. His popular opinion pieces have appeared in our newsletter since its first issue in 1986. Visit his website, www.christyrell.ca or his art marketing blog http://visualartmerchandising.blogspot.ca, to learn more.