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How it Sounds: Writing for the Practical Artist with Pennylane Shen

Sat, April 1, 1:00 PM - 2:00 PM

March 21, 2017 – Please note: This demonstration is full and no further registration will be taken. Thank you for your interest!

Writing about one’s practice is a difficult feat for even the most seasoned artist. Translating the complex ideas in one’s work onto the written page is a daunting task that requires practice and research.

This seminar is an introduction to Pennylane's full course which focuses on the many facet of art writing, using several examples, tips and industry standards for emerging and mid-career artists.

This seminar will touch on: artists statements, CVs and cover letters, press releases, formal and informal voice. A key aspect of this seminar is to hone in on the art reading audience. Identifying these audiences helps situate the voice of the artist, clarify their purpose and fine tune the writing process. Using a variety of examples, Pennylane distinguishes use of concise writing verses artspeak and where and when each is appropriate.

Attendees are encouraged to come with specific questions about art writing for the comprehensive Q&A period to follow.

Space is limited and registration is required.
Please visit Opus Kelowna or contact them at 250‑763‑3616 or toll free 1‑800‑814‑8885 to register.

Pennylane Shen is owner and founder of Dazed and Confucius, a business that has offered one-on-one artist consultations, group seminars, writing and development; assisting and advising emerging and mid-career artists on navigating the fine art industry since 2008. Dazed and Confucius has been recognized locally through monthly seminars, as well as internationally with lectures in universities across Europe, the United Kingdom and the United States. She is also the Western Canadian representative for the University of the Arts London.

Pennylane holds a Master’s Degree in Visual Culture Theory from New York University and has lectured at various forums including New York, London, Toronto, Chicago and Seoul. At Langara College, Pennylane is the instructor of theory, history and business marketing in the Photography department. An avid supporter of art and wellness, she sits on the board for the Vancouver General Hospital and UBC Foundation.

Pennylane has been an associate of Bau-Xi Gallery, the longest standing commercial gallery in Canada. She currently manages the figurative artists’ collective Phantoms in the Front Yard, showcasing the work of prominent Vancouver artists at various pop-up locations.


How it Sounds: Writing for the Practical Artist
How it Sounds: Writing for the Practical Artist
How it Sounds: Writing for the Practical Artist