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Selling Emotions, Not Art

A great way to become a better seller of artwork is to go through a challenging purchase in full consciousness, so I like to assign my students the hypothetical challenge of selecting a domestic product that they have never owned and know nothing about. The point of the assignment is to make my students hyper-aware of how they buy, what criteria they use to make their selection, what triggers their purchase, and what they are seeking when they make their decision.

In many cases, my students will realize that what they want from their purchase is an emotion – often, that emotion is confidence or fulfillment. They want to feel happy with their decision; that they paid a fair price and that their product will last....Read more

Making the Stretch

Selection of canvas and linen

DIY and Custom Canvas

The history of bespoke canvas, stretching your own, and using the Opus Custom Stretched Canvas Service to create a surface tailored to your specifications. ...Read more

Using Yupo

Watercolour on Yupo by Vi Wawrykow.

A synthetic paper that garners unique results. Three artists discuss using traditional media on this contemporary, 21st century surface for exciting and unpredictable results.

Browse through the paper drawers at Opus and you may discover a smooth, matte paper unlike any you’ve used before. Made of 100% recyclable polypropylene, Yupo Synthetic Paper is a dimensionally stable, tree-free paper with a neutral pH. Its ultra smooth, bright white surface has a unique look that reflects light, keeping colours vivid....Read more

Against the Grain

Cradled Panels

Painting on wood is a practice that has existed for centuries and it’s easy to see why this surface has maintained its popularity. Wood offers a durability that flexible surfaces can’t. The rigidity prevents the artwork from cracking and protects it from being torn or dented. Panels also lend themselves beautifully to media that benefit from a rigid surface, such as encaustic work....Read more

Fact-Informed Visual Art Marketing

An arts service organization that I admire is MyArtClub.Com. In 2008, its founders, Cam Anderson and Peter Newell, designed a survey to gather some consumer and sales information about the Metro Vancouver art market. The publication, Canadian Fine Art Market Report, contains the results of that survey and provides valuable information for every visual artist selling in the market they studied, and it is relevant to all Canadian visual artists....Read more

Not-so Neutral Grey

Fine art digital print framed in a custom DIY BOD Molding and Chai mat

The latest trend in framing sees the rise of this cool, matte shade to give a neutral impact on the work it surrounds for a stylish finish that is anything but neutral. Whether you want to let the bright colours of a painting pop or to continue the monochromatic look of black and white photographs, this versatile frame is up for the job. ...Read more